Main Task: Case Study Of A Publishing House

Conde Nast Digital is a US publication company, producing many consumer magazines. These magazines are of great variety, they include Vogue, Glamour, GQ, GQ Style, Conde Nast Traveller, Easy Living, Tatler, House & Garden, Brides, World of Interiors, Vanity Fair, Conde Nast Johansens, Wired and Love. In regards to target audiences, Conde Nast provides many magazines for a variety of different types of people, addressing a lot of different subjects. The magazines are all targeted at adults, mostly 18 and over. They have gender specific magazines, for example Vogue and Glamour are targeted at the female markets, but GQ and GQ style are very much targeted at men. Most magazines in their range are targeted at females, this maybe because women are seen to have more time for reading magazines, as they traditionally stay at home while their husbands go to work. The magazines targeted at men mostly have to do with work matters rather than fashion and celebrity news (excluding GQ). The company would target a different audience for every magazine it makes as they would like hit every type of audience they can. Magazines like Vogue, Glamour, Tatler and Vanity Fair are more general to the female market, these magazines would appeal to most adult females, in England and America (the magazines are edited to suit and are specific to either country). GQ and GQ Style are aimed at a general working male market; the men who read these magazines will be ideally quite financially comfortable. Easy living would be aimed at the older woman, possibly 40’s upwards. House & Garden will probably be aimed at the older person; a homemaker or people in retirement; these people will have time to care for the home furnishings and looking after the garden, equally they could be aimed at people who are interior and exterior designers, although for this sort of job the magazine most suited would be World of Interiors. Brides would be for women who are preparing for marriage. Conde Nast Traveller and Conde Nast Johansens would be for people who travel or looking for places to travel to, and where to stay. Wired would be aimed at primarily males, most likely these men would be working. Love would be aimed at young women who are interested in fashion, or anyone who is in the fashion business.