Friday, 4 November 2011

Main Task: Profiling Your Audience


Lilia is a 19 year old with an absolute passion for Indie music and music in general. Working in a record shop, Lilia’s whole life is revolved around music, she loves nothing more than educating customers on up and coming indie bands and solo artists and also the classic indie heros. Her dress sense, Hobbies, Attitudes, Friends are all influenced by her favourite type of music. Her favourite bands include: Blur, Hole & Elastica. Lilia also enjoys up and coming artist Azealia Banks and collective rap group; Odd Future. When Lilia is not working in the shop she is going to gigs alongside her boyfriend and his indie band mates. Lilia regularly attends festivals in the summer; she is an annual attendee of both festivals; Reading and Hop Farm. Lilia finds out about up and coming artists/bands via social networking sites, she is always keen to introduce her friends to the new music she regularly discovers, she has a very open mind to different takes on the music. She is a part of the indie social scene that lives within East London's Shoreditch; Lilia’s high street flat becomes a central hangout for her and her friends.

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